Treating job applicants like potential customers.
An out-of-work marketing executive in Minnesota recently made an emotional — and somewhat threatening — plea for HR departments to show more humanity towards job-hunters. In “How About a Humane Human Resources?” author Pat Dawson reminds us that job applicants are frequently our customers and prospects as well job hunters. You know the 15 million of us out there...
Read MoreThe company you keep: is it helping or hurting your personal brand?
Remember that well-worn expression about being judged by the company you keep? Mike Myatt, “chief strategy officer” with N2growth, says that executives need to be cautious about the company they keep lest their personal brands, i.e. their reputations, suffer. The reality is that who you associate with on both a personal and professional basis matters…There is truth in the old axiom...
Read MoreMore than a paycheck: offering employees a vision.
A paycheck might keep a person on the job physically, but it will not keep a person on the job emotionally. Successful companies offer their employees a vision worth following. Employees need to know how their work fits in the broader scheme of business operations, how their work contributes to the organization. They need to understand and believe in the goal to which they contribute. They need...
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