Social media and email marketing compliment each other.
Back in October after reading a Wall Street Journal story about the demise of email, I asked the following: Is the growing popularity of social networking sites like Facebook and Twitter slowly killing off email as an effective marketing tool? “Death of email” articles like the one from the Journal assume that two methods of communication cannot coexist, each having a unique role to...
Read MoreSocial networks and gender segmentation.
Thanks to Joe Trippi’s blog, I found some interesting data about the gender composition of social networking sites. The research data and chart come from Royal Pingdom, which used site demographics data for the United States gathered from Google’s Ad Planner service. The study shows that many sites are heavily tilted towards one gender demographic or the other. A few, like LinkedIn and...
Read MoreMaking intangible benefits real.
This presentation by Rory Sutherland humorously makes the case for selling the intangible benefits of our products and services. Making the sale often depends on our ability to communicate product or brand benefits that transcend product utility. As marketers we tend to think in terms of “solutions” to customer problems — customers are thirsty, so we give them soda pop, they...
Read MoreEmail and social networking: can’t we all just get along?
We all know about Twitter and its phenomenal growth during the past year. Last night I read a post about Facebook’s share of social networking traffic jumping from 20% to 59%, leading the vast migration to social networking sites, or what I like to call the “Famous for 15 Minutes. . .Or Less” web sites. Then, today, comes this article from the Wall Street Journal about the...
Read MoreWhat is an enlightened manager?
We have made tremendous progress in recent years in educating managers about the importance of modeling behaviors that engage employees and contribute to the quality of worklife within organizations. While the days of the capricious, vindictive boss are not entirely over, a new generation of managers has grown up valuing teamwork and corporate social responsibility. That said, there is still much...
Read MoreEthical marketing.
We have just added the following to a page on our blog and want to make it available to those who are getting our post feeds. We welcome your thoughts and comments about ethical marketing. . . . Mark Twain once remarked: “Always try to do the right thing. It will surprise a lot of people. And it will astonish the rest.” Doing the right thing is what ethical marketing is all about. It...
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