Social media and email marketing compliment each other.
Back in October after reading a Wall Street Journal story about the demise of email, I asked the following: Is the growing popularity of social networking sites like Facebook and Twitter slowly killing off email as an effective marketing tool? “Death of email” articles like the one from the Journal assume that two methods of communication cannot coexist, each having a unique role to...
Read MoreMaking intangible benefits real.
This presentation by Rory Sutherland humorously makes the case for selling the intangible benefits of our products and services. Making the sale often depends on our ability to communicate product or brand benefits that transcend product utility. As marketers we tend to think in terms of “solutions” to customer problems — customers are thirsty, so we give them soda pop, they...
Read MoreB2B researched marketing truths.
The Institute for the Study of Business Markets celebrated its 25th anniversary this summer, with a two-day conference probing the current and future state of business marketing practice. How many of these “indelible truths” apply to your business? Understand, quantify, demonstrate and document customer value. When both seller and buyer focus on creating value and sharing its...
Read MoreEmail and social networking: can’t we all just get along?
We all know about Twitter and its phenomenal growth during the past year. Last night I read a post about Facebook’s share of social networking traffic jumping from 20% to 59%, leading the vast migration to social networking sites, or what I like to call the “Famous for 15 Minutes. . .Or Less” web sites. Then, today, comes this article from the Wall Street Journal about the...
Read MoreHow to evaluate a home business.
How does someone know if a home business opportunity is worth the effort? As a home business owner myself, and as some who is asked by clients to help them decide on a home business, I thought it was time to put some of the basics down in writing. Although some of my 25 years of marketing and advertising experience is bound to creep in, I have tried to keep this a simple as a I can and focused on...
Read MoreWhat is an enlightened manager?
We have made tremendous progress in recent years in educating managers about the importance of modeling behaviors that engage employees and contribute to the quality of worklife within organizations. While the days of the capricious, vindictive boss are not entirely over, a new generation of managers has grown up valuing teamwork and corporate social responsibility. That said, there is still much...
Read More
recent comments