You and Your Account Team -- Working Together for Your Success!
When you become a Retail Equalizer client, you are assigned a
personal Account Manager and graphic designer to work on your campaigns.
After registering with us, your Account Manager will email you to set up
a time and day for a person-to-person, telephone meeting. During this
telephone session we will learn about your business, your marketing
situation and goals, and review with you the steps in the campaign
planning process.
We will also discuss with you different ways that you can develop your
email list and the best approach for your kind of business and market.
One of the main topics during the planning process is setting up your
campaign calendar. You decide when your first campaign will go out.
Working back from there, we determine a start-date for gathering
graphics, copy, approvals, revisions, and second approvals. Under most
circumstances, there is a 30-day window between the beginning of
campaign development and delivery of your emails to your list.
Every Retail Equalizer campaign is custom-designed from scratch based
on your marketing goals and specifications. We match our design style
and promotional offering to your unique store personality. Want to look
conservative and traditional? Cool and hip? Quirky and unconventional?
That's what you'll get!
The initial planning process helps us learn about your business and the
type of image that works best with your customers. If you have
promotional materials that you developed in the past and want to
continue with that look, we are happy to apply that design approach to
your Retail Equalizer campaigns. On the other hand, if you are not sure
what will work best, we can help define your promotional objectives and
creative strategies.
When It Comes to Customer Communications, We Practice
What We Preach!
If you're like most new marketing clients, you are probably asking
yourself, "Will I like what the marketing agency creates for me?"
Just as we encourage our clients to maintain an on-going conversation
with <em>their</em> customers, we do the same with our customers. One
way that we ensure your satisfaction is to stay in touch with you
throughout the planning and creative process.
1. Before your monthly campaign is developed, we discuss and then
confirm with you both the creative style and the promotion
specifications. Before we start work, we email you a summary of what we
have decided to do. If we are on the same page, we then go to work!
2. As the campaign is being prepared, we send you works-in-progress
along the way and invite your feedback and suggestions. We will
incorporate any revisions you recommend.
3. Before your email campaign is delivered to your list, you will
receive a test email message from us. You will be able to see it exactly
as your customers will see it. Give us the thumbs up, and out it will go
on the scheduled delivery date. Need more changes? No problem. We make
the changes and then let you see the revisions before finalizing the
campaign.
Start your Retail Equalizer program in three easy steps!
Here's how to get started:
1. Create your account by calling us at 603-397-0231. We will discuss
with you the goals for your email marketing program and answer any of
your questions.
2. Submit your account set-up and first campaign fee on the secure
PayPal web page. There is a $99 account set-up fee and a $115 fee for
your first email campaign. You can use any major credit card or bank
check.
3. Plan your email marketing campaign. Let us know the best time and day
to contact you and your Account Manager will call to get background
information about your business and to start planning your first email
marketing campaign.
If you have any questions about the account set-up process or just have
questions about the Retail Equalizer, we would be happy to hear from
you! You can call us at 603-397-0231 or email us at
standout@emergecommunications.com.
