No company can truly succeed unless it treats its employees as well as it treats its best customers. From an ethical standpoint, employees are not just a means to an end — they are individuals who deserve to be treated as the “most important asset” that we so often say they are.
On a practical level, treating employees like customers has a waterfall effect: their positive attitudes about the company and their enthusiastic support for company objectives is reflected in higher levels of job performance and better external customer relationships.
Just as organizations give a high priority to communicating effectively with customers, we believe the same care and expertise should be applied to employee communications. That’s where Emerge Communications can help.
Whether you need assistance explaining the latest changes in benefits programs and internal policies, or getting employees to understand and enthusiastically support company strategies and goals, we have undertaken similar projects in the past and know how to communicate with employees effectively and professionally.
We specialize in communicating with employees about sensitive or complex HR issues, such as employee benefit programs, company policies and procedures, and organizational changes.
After discussing your project with you, we craft each communications to represent your thoughts and goals in a way that is authentic, clear, and positive in tone and perspective.
During the past 25 years, we have completed a wide range of employee communications materials for HR managers, including:
- Management proposals for HR initiatives
- Memos and policy statements
- Program and benefits communications
- Group presentation materials
- Internal HR communications
- Employee newsletters
- News releases for promotions and new-hires
- Change communications
- Issues management
- Crisis management
For those clients who are experiencing on-going employee communications issues, we can assess your organization’s communications environment and offer practical recommendations on how to improve employee communications.
Here’s how one of our clients described my work for her organization:
“For more than a decade, Frank Marafiote and Emerge Communications have been an instrumental partner in helping Yankee Publishing develop employee communications programs, as well as ‘market’ our human resource initiatives to our staff. He has assisted us in a variety of ways – from developing communications strategies and programs during organizational and management changes, to developing and writing strategic plans, orientation materials and employee communications programs. His professionalism and insights have been invaluable. I enthusiastically recommend Frank and his consulting firm!”
Jody Bugbee, Vice President of Human Resources
Yankee Publishing, Inc.
To discuss an employee relations project, please email me at fm@emergecommunications.com or call 603-397-0231.
Learn more about the Emerge approach to HR Communications.
Frank Marafiote, MBA
Emerge Communications
Looking for ideas on how to make your employees your best customers? Get our free, internal marketing report, “Making Employees Your Best Customers,” by filling out the brief form below. This report is full of examples of companies that have implemented successful internal marketing programs, interviews with HR executives, as well as a checklist that you can use to benchmark your own progress.
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