customer relationship

Over-reliance on customer feedback is hurting local retailers.

Posted by Frank Marafiote on Feb 16, 2010 in Featured Articles, Internet, Management, Marketing | 0 comments

For the past few years I have been trying to unravel the mystery of why so many local retailers are reluctant to embrace new marketing technologies such as email marketing and e-commerce web sites. The explanations I get from various small business consultants and web gurus usually fall along the line of “they are resistant to change,” “they are stuck in the past,”...