email marketing

Over-reliance on customer feedback is hurting local retailers.

Posted by Frank Marafiote on Feb 16, 2010 in Featured Articles, Internet, Management, Marketing | 0 comments

For the past few years I have been trying to unravel the mystery of why so many local retailers are reluctant to embrace new marketing technologies such as email marketing and e-commerce web sites. The explanations I get from various small business consultants and web gurus usually fall along the line of “they are resistant to change,” “they are stuck in the past,”...

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Social media and email marketing compliment each other.

Posted by Frank Marafiote on Feb 3, 2010 in Advertising, Featured Articles, Internet, Marketing, Public Relations, Research | 0 comments

Back in October after reading a Wall Street Journal story about the demise of email, I asked the following: Is the growing popularity of social networking sites like Facebook and Twitter slowly killing off email as an effective marketing tool? “Death of email” articles like the one from the Journal assume that two methods of communication cannot coexist, each having a unique role to...

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Email and social networking: can’t we all just get along?

Posted by Frank Marafiote on Oct 12, 2009 in Advertising, Internet, Marketing, Public Relations, Research | 0 comments

We all know about Twitter and its phenomenal growth during the past year. Last night I read a post about Facebook’s share of social networking traffic jumping from 20% to 59%, leading the vast migration to social networking sites, or what I like to call the “Famous for 15 Minutes. . .Or Less” web sites. Then, today, comes this article from the Wall Street Journal about the...

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