ethical marketing

What is an enlightened manager?

Posted by Frank Marafiote on Sep 15, 2009 in Advertising, Internet, Marketing, Public Relations, Research | 0 comments

We have made tremendous progress in recent years in educating managers about the importance of modeling behaviors that engage employees and contribute to the quality of worklife within organizations. While the days of the capricious, vindictive boss are not entirely over, a new generation of managers has grown up valuing teamwork and corporate social responsibility. That said, there is still much...

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Ethical marketing.

Posted by Frank Marafiote on Sep 15, 2009 in Advertising, Internet, Marketing, Public Relations, Research | 0 comments

We have just added the following to a page on our blog and want to make it available to those who are getting our post feeds. We welcome your thoughts and comments about ethical marketing. . . . Mark Twain once remarked: “Always try to do the right thing. It will surprise a lot of people. And it will astonish the rest.” Doing the right thing is what ethical marketing is all about. It...

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