gender segmentation

Social networks and gender segmentation.

Posted by Frank Marafiote on Dec 14, 2009 in Advertising, Featured Articles, Internet, Marketing | 0 comments

Thanks to Joe Trippi’s blog, I found some interesting data about the gender composition of social networking sites. The research data and chart come from Royal Pingdom, which used site demographics data for the United States gathered from Google’s Ad Planner service. The study shows that many sites are heavily tilted towards one gender demographic or the other. A few, like LinkedIn and...