Institute for the Study of Business Markets

B2B researched marketing truths.

Posted by Frank Marafiote on Oct 15, 2009 in Marketing, Research | 0 comments

The Institute for the Study of Business Markets celebrated its 25th anniversary this summer, with a two-day conference probing the current and future state of business marketing practice. How many of these “indelible truths” apply to your business? Understand, quantify, demonstrate and document customer value. When both seller and buyer focus on creating value and sharing its...