job applicants as customers

Treating job applicants like potential customers.

Posted by Frank Marafiote on Dec 5, 2009 in Featured Articles, HR Communications, Management, Marketing, Public Relations | 0 comments

An out-of-work marketing executive in Minnesota recently made an emotional — and somewhat threatening — plea for HR departments to show more humanity towards job-hunters. In “How About a Humane Human Resources?” author Pat Dawson reminds us that job applicants are frequently our customers and prospects as well job hunters. You know the 15 million of us out there...