personal branding

The company you keep: is it helping or hurting your personal brand?

Posted by Frank Marafiote on Nov 19, 2009 in HR Communications, Management, Marketing | 0 comments

Remember that well-worn expression about being judged by the company you keep? Mike Myatt, “chief strategy officer” with N2growth, says that executives need to be cautious about the company they keep lest their personal brands, i.e. their reputations, suffer. The reality is that who you associate with on both a personal and professional basis matters…There is truth in the old axiom...