Social media and email marketing compliment each other.
Back in October after reading a Wall Street Journal story about the demise of email, I asked the following: Is the growing popularity of social networking sites like Facebook and Twitter slowly killing off email as an effective marketing tool? “Death of email” articles like the one from the Journal assume that two methods of communication cannot coexist, each having a unique role to...
Read MoreBreaking news: insulting your target market is not good strategy.
In our enthusiasm to convert prospects to our brand of marketing religion, there is a temptation to cross the dividing line between simply uncovering customer needs, an essential part of the marketing process, to implying that the prospect is being wrong-headed or just plain stupid by not seeing how badly they need what we are selling. If we’re not careful about the way we uncover needs and...
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